Häfele will be the exclusive sponsor of ForMóbile 2010

Tomas Drunkenmölle, president of Häfele do Brasil, and Alexandre Barbosa, director-president of ForMóbile, during execution of contract.

Häfele will be the excusive sponsor of ForMóbile 2010 – the 4th International Fair of Furniture Wood Industry Suppliers, to take place from July 27 through 30, at Anhembi Expo Pavilion, in Sao Paulo.

     The sponsorship contract was signed on July 15 in Curitiba, at Häfele’s headquarters. “Häfele will be our partner in all ForMóbile 2010 promotional activities. In practice this means it will be present in all materials, events and other advertising initiatives for the fair in Brazil and abroad", explains ForMóbile director-president, Alexandre Barbosa. "The initiative shows the great commitment of Häfele with the furniture sector, by concretely supporting its development through a fair like ours," he concludes.

     Tomas Drunkenmölle, president of Häfele Brazil, explains that the fair sponsorship strategy is part of the company actions to reinsert and strengthen the brand in the country. "Our goal is, within two years, becoming top of mind in the industry of hardware and accessories for furniture."

     Häfele Brazil is the Brazilian subsidiary of the world leading company in hardware for furniture and construction. It has headquarters in the metropolitan region of Curitiba, and should open in October a Design Studio in Sao Paulo.

“Our goal is, within two years, becoming top of mind in the industry of hardware and accessories for furniture.”. Tomas Drunkenmölle President of Häfele do Brasil