ForMóbile 2010 gathers 750 suppliers of furniture and wood industry

ForMóbile 2010 – The 4th International Supplier Fair of Wood and Furniture Industry will gather, from July 27 to 30, 2009, nearly 750 companies exhibiting machines, raw material, hardware, accessories and services for the wood and furniture Industry. The largest fair of the sector in Latin America, ForMóbile will receive around 60 thousand visitors, coming not only from Brazil but from all over the world, especially from South America and Central America.

The great development of the supplying industries in this sector in Brazil makes the country a technology radiating pole to the entire region. Brazil exports machines, raw material and hardware to many countries. These are products of great quality, comparable to the European products, with very competitive prices, sometimes comparable to the Asian prices.

All this diversity is exhibited at ForMóbile, which also counts on another important competitive differential: its location in the city of São Paulo. São Paulo is geographically located in a point of easy access, both for Brazilians and foreigners. Also, the city has the broadest and most complete infrastructure of services in the country. It counts on about 60 thousand hotel rooms, 12,500 restaurants and 15 thousand bars, in establishments with tariffs and services for all tastes and budgets. Another important point: São Paulo is served by the largest road and air network in the country, which makes the access to ForMóbile easy, fast and cheap.

The ForMóbile visitation profile is quite varied, which is another differential aspect of the event. They are furniture makers, woodworkers, carpenters, resellers, wood processors, architects and designers, among others.

The president of the fair, Alexandre Barbosa, declares that this great variety of professionals attending ForMóbile 2008 is due to the fact that it is a complete fair: “No other event in Brazil gathers so many exhibitors, novelties, and so many new partnership opportunities. There will be exhibitors from the major international and national groups that supply technology or inputs to the wood and furniture areas. Therefore, the fair is a unique chance to see all these novelties at once”, he explains.

Besides the main fair, ForMóbile 2010 will have three important simultaneous events. The Texbrasil Decor Textile Exhibit brings the latest worldwide trends in fabrics, colors, and textures specially developed for the furniture and decoration sector. The ForMar – Joiners/Carpenter Fair – will have a special program of exhibition and workshops for small furniture manufacturers, besides a “Model Furniture Factory” operating during the fair, demonstrating processes and products.

The main highlight of the simultaneous events at ForMóbile 2010, however, will be the ForWood – International Suppliers Fair of Wood Transformation Industry. Following a world trend to gather the entire production chain in a great event that is subdivided into other smaller ones, ForMóbile 2010 will have the first year of Forwood. Since the first edition, in 2004, ForMóbile has already counted on the presence of the wood field, important link of the chain. This participation has grown and now justifies the need for a specific event to be held, with different attractions and profile. ForWood shall broadly include the wood chain, from the beginning up to the finished product.